Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

One Lap of the Web: Mini challenges Porsche; kit cars; and brand loyalty

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. Mini wished the Porsche 911 a happy 50th anniversary.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Lexus LF-CC Concept previews new Lexus IS

The Lexus LF-CC Concept – heading for a debut at Paris 2012 – is a bold concept previewing the new Lexus IS. Lexus is certainly getting its style Mojo together with new models that offer more dramatic styling, and seem to offer more for the driver too. Like the Lexus LF-CC Concept.